Infinity Rewards

Infinity Rewards is a loyalty program that rewards customers with CashBack on designated products at multiple stores across South Africa, Namibia, Eswatini, Botswana, and Angola. The program was created more than 15 years ago and has grown to become one of the most popular loyalty programs in the region.

Infinity Rewards is designed to be simple and easy to understand, with a seamless process of registration, collection, and redemption of rewards. This improves the customer experience and helps to build customer loyalty. Additionally, joining Infinity Rewards gives retailers access to valuable customer data, which can be used to drive recurring revenue and improve customer retention.
One of the key benefits of Infinity Rewards is the use of CashBack as the reward currency. Unlike other loyalty programs that use points or vouchers, CashBack is earned instantly and can be seen on the till slip, leading to immediate gratification for the cardholder. This particularly appeals to customers who prefer to have a tangible reward they can see and use almost immediately.
Another benefit is the ability for retailers to order their own branded cards. This allows retailers to build their brand and create a stronger customer connection. Additionally, retailers can set up automated extra CashBack incentives for specific products or days and basket size promotions that drive further revenue.

Infinity Rewards also has a feature called “Stokvel” which allows customers to load money onto the loyalty card and save or share it as a Gift Card. This reduces the risk of losing stamps, and the balance is shown on every till slip.

If a cardholder loses their card, they don’t lose their money, because they can transfer the funds from the lost card to a new card.

The program also has a feature called “Save your Change” which is available to retailers on fully integrated POS partners. This feature allows cardholders to save their change on the loyalty card at the till, to spend with the retailer at a later stage. This serves as a “Bank Guarantee” of customer retention because customers are more likely to return if they saved their own money on the card. It also reduces cash handling and cash-in-transit costs for retailers.

Infinity Rewards also has a feature called “Automated Competitions”, which allows retailers to set up seamless competitions with rules. Competitions run automatically with SMS notifications and no admin. Cardholders gain automatic entry when they purchase qualifying products and swipe their loyalty card. No more slip-in-a-box entries are necessary. Winners are automatically drawn after the competition period, and detailed reports of the entries and the impact they had are available.

The program also includes a feature called “Direct Communication”, which allows retailers to communicate directly with their cardholders via SMS. This feature is particularly useful for promoting special offers, new products, and upcoming events.

In addition to these features, joining Infinity Rewards also gives retailers access to valuable customer data. According to Rockhouse Partners, having access to customer information is a retailer’s most valuable asset after the property they own. Access to this data can help retailers build relationships, grow and nurture long-term revenue streams, and improve customer retention. Retailers can also use the data to analyse customer behaviour and tailor communication strategies to win back inactive customers. Additionally, retailers can use the data to negotiate better deals with suppliers and get them more involved.

Infinity Rewards also provides a wide variety of data reporting options. Reports include Loyalty Transactions per day, Operator/Cashier Efficiency, Cardholder Database, Cardholder Frequency, Active and In-Active Cardholders, Top Products, and Top Cardholders.

In conclusion, Infinity Rewards is a powerful loyalty program that can help retailers increase growth and revenue. Using CashBack as the reward currency provides a seamless process for registration, collection, and redemption.